Yesterday the analyst firm MoffettNathanson released a report on the state of live TV streaming services such as Sling TV, PlayStation Vue, Hulu, DIRECTV NOW, fuboTV, and others. According to Craig Moffett the decline of pay TV is going to continue.
“We’re long past any pretense that this is a temporary phenomenon, or that the OTT genie might somehow be put back in the bottle,” Moffett wrote.
The report went on to estimate that Dish’s Sling TV added 239,000, AT&T’s DIRECTV NOW added 323,000 (excluding free trials), and 400,000 subs split among PlayStation Vue, Hulu’s live TV service, and YouTube TV.
According to Moffett all live TV streaming services will have a total subscriber base of over 4 million before the end of 2017.
What is maybe so shocking here is the fact that 4 million live TV streaming subscribers is just a fraction of the cord cutting world. Depending on what report you look at, there are between 20 and 25 million cord cutters/cord nevers. It still looks like most cord cutters are happy with their on-demand services and do not see a need for a live TV streaming service.
Clearly live TV streaming services are picking up speed but the question is will it be fast enough to offset the decline of traditional pay TV.
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