Recently Comcast dropped a surprise $30.9 billion bid for the British satellite TV operator Sky. Although it may sound like they are just planning to expand their cable TV footprint into a new market that may not be the case.
According to Moffett, Comcast may be looking at the content owned by Sky to help launch a Netflix competitor globally.
“One can assume that Comcast believes that the combination of Sky’s and NBCU proprietary content will be enough of a deterrent to ensure that the margins available to an OTT provider don’t simply get competed away,” Moffett said.
“There are a great many assumptions required if Comcast’s presumed strategy is to succeed,” Moffett argued. “Running the table on all of them is a rather uncertain outcome, and demands what some might read as rather accommodating business decisions from some rather deep-pocketed competitors. … What is at issue here isn’t just whether the global or pan-European OTT war is a war that Comcast can win. It is also whether it is a war worth winning.”
This is all very early, but Moffett has a great history of predicting what is happening in this field. It does look like Comcast is hoping to become more than just a content and cable network and jump into a streaming service of their own.
Would you subscribe to a Comcast-run streaming service? Leave us a comment and let us know.
Source: MediaPlayNews
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