It looks like Comcast is looking beyond cable TV as their future and hopes to take on Netflix by launching their own streaming service. This all comes from the research firm MoffettNathanson’s Craig Moffett.
Recently Comcast dropped a surprise $30.9 billion bid for the British satellite TV operator Sky. Although it may sound like they are just planning to expand their cable TV footprint into a new market that may not be the case.
According to Moffett, Comcast may be looking at the content owned by Sky to help launch a Netflix competitor globally.
“One can assume that Comcast believes that the combination of Sky’s and NBCU proprietary content will be enough of a deterrent to ensure that the margins available to an OTT provider don’t simply get competed away,” Moffett said.
“There are a great many assumptions required if Comcast’s presumed strategy is to succeed,” Moffett argued. “Running the table on all of them is a rather uncertain outcome, and demands what some might read as rather accommodating business decisions from some rather deep-pocketed competitors. … What is at issue here isn’t just whether the global or pan-European OTT war is a war that Comcast can win. It is also whether it is a war worth winning.”
This is all very early, but Moffett has a great history of predicting what is happening in this field. It does look like Comcast is hoping to become more than just a content and cable network and jump into a streaming service of their own.
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