For some time now we have heard that Amazon was considering a free ad-supported version of Amazon Prime Video. Now according to AdAge this free service is close to becoming a reality.
According to sources who spoke with AdAge Amazon is in talks with TV networks, movie studios, and other media companies about rights for a new free streaming service.
“Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week,” says one of the executives, speaking on condition of anonymity to discuss a project that Amazon has not announced.
“Amazon is taking a smart approach,” one top ad agency executive adds. “The only way to strike these deals is to provide a revenue share and share data insights.”
Amazon would not be the first service to do this. tubi TV and Crackle are maybe the best known free ad-supported streaming services out there. Roku also recently launched their free streaming service called The Roku Channel.
The question now is will Amazon find partners willing to work with them and what exactly will be included with this ad-supported version of Amazon Prime Video. For now, we will have to wait and see as we are likely looking at 2018 at the earliest before any announcement on this service is made.
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