The fear has been that a growing number of Americans and cord cutters in particular are not paying for content but just using the passwords of family or friends. Cable companies recently are seeing this as a great threat and are looking for ways to shut it down.
Now there is a new study from Parks Associates that shows the number of Americans sharing passwords may not be as high as first believed.
According to the report, only 16% of US broadband households use someone else’s password to access an online video account.
Password sharing still hurts the content creator; however, the good news for the companies is it is not as widespread as many suspected. With that said still look for content owners and cable networks to continue to crack down on the practice in an effort to help slow their dwindling subscriber numbers.
How will they crack down on password sharing? Many have started to limit the number of logins you can use. Others have limited access to inside of one’s home network. Look for methods like these to become even more popular.
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