Most people are familiar with Redbox and its DVD rental kiosks dotted around the outside of grocery and convenience stores, but its free digital streaming service offering isn’t as well known. Redbox has partnered with Velocity to help change that by placing new digital signage to 4,000 of its red kiosks to help promote the free streaming service, as well as new movie releases and more.
In addition to self-promotion, the new signs will provide advertising opportunities for national and hyper-local media campaigns that will be seen by millions of consumers in high traffic locations.
“The addition of Velocity screens gives us a powerful new way to promote new release titles with our content partners including all major Hollywood studios, as well as provide brands and studios a uniquely customizable out of home campaign, while also promoting our free streaming service and Redbox Entertainment originals in high trafficked locations,” said Galen Smith, CEO, Redbox. “We’ve already seen success with the screens we’ve tested to date, and we’re excited to see this quickly scale and potentially grow to additional kiosks in the future.”
“Velocity has been very bullish on the retail sector and is continuously seeking additional partnerships to grow within the industry. We are proud to partner with Redbox to deliver an industry-leading digital signage solution to enhance and elevate the existing Redbox kiosks,” said Greg Kiley, Chairman and CEO of Velocity. “Redbox is a formidable presence in the retail space, especially in national grocery stores. We look forward to helping Redbox expand its advertising capabilities.”