Chicken Soup for the Soul Entertainment is trying out a new rewards program across its streaming platforms. The company, which also owns Redbox and Crackle, announced a new partnership with the social media app, TaTaTu, which “pays” members for viewing or posting content on its platform.
“The addition of TaTaTu to our streaming services will provide a fun and rewarding experience for millions of our consumers. In an era where others are raising the prices of streaming services, we are finding ways to reward viewers for watching our great content,” said William J. Rouhana Jr., Chairman and Chief Executive Officer of Chicken Soup for the Soul Entertainment. “This collaboration is also an opportunity to enhance the entertainment experience and drive engagement on the TaTaTu platform.”
TaTaTu is the first social media platform to offer users digital coins for simply using its app. With the new deal between Chicken Soup for the Soul Entertainment and TaTaTu, subscribers can earn TaTaTu coins while watching ad-supported video-on-demand content or free ad-supported streaming services under the Chicken Soup company umbrella.
“We are thrilled to work with Chicken Soup for the Soul Entertainment, a leading provider of high-quality entertainment content,” said Andrea Iervolino, founder and chief executive officer of TaTaTu. “This collaboration represents a major step forward for TaTaTu as we continue to build a strong ecosystem of partners that share our vision for the future of entertainment.”
Viewers racking up TaTaTu coins can exchange them for actual merchandise in the app’s store by bidding on prizes and products. The companies make it clear the coins are different than cryptocurrency and are a viewer reward system designed to further keep audiences engaged.
Chicken Soup for the Soul bought Redbox in 2022 and has been devising new ways to increase rentals. Allowing members to accrue points for the content they’re likely to watch anyway could be a promising new venture for the company.