Recently the FCC has approved the roll out of the new over-the-air TV standard called ATSC 3.0. Some of the features such as free 4K HDR TV have been already talked about, but there are a ton of lesser known features.
One of the features that should get cord cutters excited is on-demand TV free over the air. This new standard will not only bring great 4K TV and HDR support to cord cutters but will also let broadcast networks put shows on-demand for free. So all that free content that you will find on networks’ websites will soon likely be found over the air.
Networks will even be able to make call to action buttons. If you are watching the news you will be able to click a button and be brought to a more in-depth story without having to go online.
One of the more common questions I receive is how to get pay-per-view events after becoming a cord cutter. With the new 3.0 over-the-air TV standard cord cutters will be able to pay for pay-per-view events and watch them with their antenna.
So when can you expect 3.0 over-the-air TV to hit your home?
Unlike the switch to digital over-the-air TV there is no set date or time for the 3.0 standard to come to broadcasters; however, some are already making the move. This year NBC plans to air at least a few of the Olympic events with the new 3.0 standard for some unknown TV stations. While it’s a small start it is a much faster start than some expected.
Hopefully over the next few years more stations will move to the 3.0 standard.
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