A few days ago we posted a survey on the subreddit /r/CordCutters asking people to fill out a short 10 question survey about being a cord cutter. Over a 500 different people filled out the survey. Thank you to everyone who took the few minutes to complete this survey.
Question #1 Why did you cut the cord?
| Cost | 80% |
| Not Use | 17% |
| Commercials | 3% |
#2 What devices do you use to watch your content?
Fire TV seams to be growing in popularity go up from 16% in the fall to 26%.
| Game System | 32% |
| Chromecast | 35% |
| Laptop | 54% |
| Roku | 55% |
| Apple TV | 15% |
| Fire TV | 26% |
| Kodi Dedicated | 12% |
| Android Box | 8% |
| OTA Antenna | 57% |
| Smart TV | 12% |
Question #3 On average how many hours a day do you watch video content that is 20 minutes or longer?
| 0-2 | 49% |
| 3-5 | 44% |
| 6+ | 7% |
Question #4 Do you watch more or less video content after you cut the cord compared to before.
| More | 28% |
| Less | 16% |
| Same | 56% |
Question #5 What is the size of your data cap?
| 150GB | 2% |
| 250GB | 8% |
| 300GB | 14% |
| I Do Not Know | 26% |
| N/A | 50% |
Question #6 Have you ever gone over your data cap?
| Yes | 9% |
| No | 27% |
| N/A | 64% |
Question #7 Has your ISP ever threatened to cancel your service because you went over your data cap?
| Yes | 1% |
| No | 43% |
| N/A | 56% |
Question #8 Do you subscribe to Sling TV? (If Sling TV is not available to you please select N/A)
If you just look at people who have access to Sling TV 44% of them subscribe to Sling TV.
| Yes | 43% |
| No | 55% |
| N/A | 2% |
Question #9 Please select what services you use to watch video content.
*Note Hulu includes Hulu.com and Hulu Plus subscribers
| Netflix | 87% |
| Amazon | 67% |
| iTunes | 12% |
| Hulu | 46% |
| Google Play | 20% |
| Torrents | 42% |
| XBMC | 17% |
| YouTube | 69% |
| HBO Go | 23% |
| WatchESPN | 33% |
| Sling TV | 42% |
Question #10 How much on average do you pay for video content each month after you cut the cord.
| $0-$10 | 15% |
| $11-$20 | 29% |
| $21-30 | 30% |
| $31+ | 25% |
| N/A | 1% |
Question #11 How much did you pay for video content each month before you cut the cord.
| $0-$49 | 8% |
| $50-$69 | 11% |
| $70-$100 | 30% |
| $101+ | 41% |
| N/A | 10% |
It seams that $70 is the pain point that is forced most cord cutters to cancel cable TV. With over 80% of respondents saying their bill was over $70 when they canceled.
Question #12 How old are you?
| 0-18 | 1% |
| 19-24 | 1% |
| 25-32 | 31% |
| 33-40 | 27% |
| 41-50 | 19% |
| 51+ | 15% |
| N/A | 1% |
Thank you to everyone who filled out this survey. I look forward to seeing what will change in our Summer 2015 survey. Will Fire TV keep growing? Will a new service from Apple increase Apple TV numbers?
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