“For over 90 years, the RCA brand has shared in countless moments in households across the nation,” said Claire Villeneuve, head of trademark licensing for Technicolor, owner of the RCA Brand.
Aaron Herzog of Display-Vu Corp added, “The TV landscape has evolved and we want to give our customers the best smart TV experience we can offer. We’ve seen how much consumers like Roku TVs – after all Roku is synonymous with simple streaming. We’re thrilled to enter living rooms with Roku TV, offering consumers simple yet world-class smart TVs.”
“Our TV partners have seen incredible success growing their brands and market share, making Roku TV 1 out of every 8 smart TV purchases in the U.S.,” said Chas Smith, general manager of Roku TV & players. “RCA is an iconic brand with deep roots in the living room. Consumers love the brand and as we combine that with today’s modern streaming approach, RCA Roku TVs are sure to be a favorite this year.”
RCA branded Roku TVs will hit stores in the next few months. We don’t have pricing or sizes, but at CES 2017 RCA showed off several TVs but didn’t include any OS information. It is likely that these will be the new Roku TVs. At CES RCA showed off a 55″ TV MSRP at $499.99 and even a UHD LED Curved 55″ TV priced around $999.99 that could be the first Curved Roku TV if RCA includes Roku TV on it.
For now we will have to wait and see what RCA launches with.
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