Today RCA announced their new line of smart TVs running the Roku® OS are available starting today. The new line of RCA Roku TVs includes a 50” HD model or $499 MSRP, 43” HD model for $379.99 MSRP and 32” model for $249.99 MSRP. The RCA Roku TVs are available online at retailers like Amazon and in-store in at stores like ABC Appliances, BJ’s, and Shopko.
“We are excited to make our mark once again on the TV landscape,” said Claire Villeneuve, head of trademark licensing for Technicolor, which owns the RCA Brand. “TV viewing habits are changing and streaming is becoming the norm. RCA’s partnership with Roku allows us to offer our customers a fantastic, yet affordable smart TV with amazing content choices, on one of the most robust smart TV platforms available.”
“By aligning with Roku, we’re offering consumers the affordable innovation they’ve come to expect from the RCA brand and we see this partnership as helping RCA to once again make an impact in the U.S. TV marketplace,” said Aaron Herzog, President of Display-Vu, an affiliate of Curtis International Ltd., which manufactures the RCA brand TVs.
From their Amazon listing:
- 50″ Roku Smart TV, 1080P Full HD
- Smart functionality offers access to thousands of streaming channels featuring more than 450,000 movies and TV episodes via Roku TV
- Input / Output: HDMI X2, VGA, RF, YPBPR, AV AUDIO/VIDEO, COAXIAL, PC AUDIO
- 1080P Full HD resolution for a crisp picture
- Slim Design
“At Roku, we pride ourselves on our simple UI, providing a vast content library and easy ways for TV lovers to find and discover entertainment,” said Chas Smith, general manager of Roku TV & players. “RCA has been associated with American innovation for almost a century and we believe consumers will enjoy the RCA Roku TV experience.”
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