Yesterday RCA and Roku announced a new line of 4K TVs for sale at Walmart online and in stores. Starting at 50″ and going up to 65″ you will now be able find the 4K RCA Roku TVs at Walmart.
These TVs will join the current lineup of RCA Roku TVs that included a RCA Roku TV line, which launched this summer including 50″ HD, 43″ HD, and 32″ HD models, starting at $249.99 MSRP.
“This is another step towards establishing our company as a leading provider of a full array of quality products featuring the newest technology at an excellent value,” said Aaron Herzog, president of Display-Vu, an affiliate of Curtis International and RCA’s official television licensee. “Roku offers our customers an incredible experience through its easy-to-use user interface and huge choice of content. With the holiday season almost upon us, we expect our 4K Roku TVs, at a price that won’t break a family budget, to be a firm favorite.”
Roku says by the end of the year these new RCA TVs will be updated to the 8.0 Roku OS that will include a new over-the-air grid guide and better voice search.
“Working with RCA on a 4K Ultra HD RCA Roku TV was a natural progression following the launch of the RCA Roku TV line earlier this year. Consumers will love this affordable but sleek designed 4K UHD TV, with access to thousands of streaming channels,” said Chas Smith, general manager of Roku TV & players. “Through the 4K UHD RCA Roku TV, customers can also access the newly redesigned Roku 4K Spotlight Channel, making it easier than ever to find 4K content available on the Roku platform.”
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