The online TV wars are heating up with Rabbit TV CEO taking direct aim at Pluto TV in a recent blog post. Here are a few excepts from the post:
Pluto TV is composed of simple YouTube Playlists. YouTube is a great source of content, but theres a whole internet out there with so much more than that. When youre that limited in what you can do, you cant even begin to offer so much of what people want. No live events, no recent movies or TV shows, no network or studio content, no sports or concerts, no live as-it-happens coverage of anything. Theres only so many cat videos you can watch in one sitting, thats why theres no cat channel on cable.
If what Pluto TV is doing is worth $13 million, then Rabbit TV Plus will boggle your mind, easily worth 30 times that. Within Rabbit TV, we already have exactly what Pluto TV is doing. Weve got live linear channels, schedules for which appear in a grid below the programming. But thats just one small piece of what we already offer. In addition to that, we have a massive catalog of on-demand content of over 250,000 TV shows, over 100,000 movies, and over 50,000 radio stations, not to mention live events, games, music videos, and more, all for free. For whats not freely available, we make it possible to watch on a pay-per-view or subscription basis. In addition to that, we also have premium pay channels, including those from major sports leagues. Thats why we say were Everything Entertainment Everywhere. We know most people write that off as just a slogan, but we intend it quite literally. Just in terms of content, if theyre pluto, were the sun! We have duplicated what cable TV brings you and much more, for far less.
As for Pluto TV, it will take a lot more than slapping a few ads on the page to create worthwhile business. A closer look at Pluto TVs traffic tells the whole story. As of today, looking at Alexa, their bounce rate is 78%, their page views per visit is only 1.24, and average time spent on the site is only 1.22 minutes. Basically people are showing up and leaving right away, which might lead you to question the quality of their traffic. Rabbit TV on the other hand, boasts over 11 page views per visit and an average time on site of 10 minutes, with just a 14% bounce rate; and realize that these users have paid to be able to access our site. Even with a paywall, were far outperforming a service that is completely free.
If you haven’t heard of Rabbit TV here is a little bit about it.
See the full post from Rabbit TV’s CEO here: https://medium.com/@bmobley/if-theyre-pluto-tv-were-the-sun-42c6da63444d