QVC, the home of live shoppable entertainment, is diving headfirst into the world of pickleball with a multi-year partnership with USA Pickleball, the sport’s national governing body. This dynamic duo is set to bring the fastest-growing sport in the U.S. to an even wider audience through a unique blend of live coverage, engaging content, and curated shopping experiences.
As the exclusive retail and broadcast partner of USA Pickleball, QVC will offer viewers exclusive livestreaming of select Golden Ticket Tournaments and the 2024 Biofreeze USA Pickleball National Championships this November on its free streaming service, QVC+ and HSN+. This marks a first for a free streaming service, seamlessly integrating live sports with shoppable content.
“This partnership perfectly aligns with our mission to champion women over 50,” says Annette Dunleavy, VP of Brand Marketing at QVC. “Pickleball is exploding in popularity among this demographic, and we’re excited to provide them with new ways to engage with the sport and discover relevant products.”
“We’re thrilled to partner with QVC to bring pickleball to a global stage,” says Mike Nealy, CEO of USA Pickleball. “This collaboration will showcase the incredible talent within our community and inspire even more people to embrace this exciting sport.”
This move marks a massive change for QVC as it hopes Pickleball will help attract new viewers who will stay for their other programs.