QVC Group, Inc., announced today the launch of its QVC and HSN linear channels on Philo, a live TV streaming service boasting approximately 1.3 million paid subscribers. Marking a significant milestone, QVC and HSN are the first and only livestream shopping channels available on Philo, bringing nearly 40 hours of daily shoppable entertainment to viewers across both channels, for both paid and free users.
The integration of QVC and HSN into Philo’s platform includes access through Philo’s core subscription-based service as well as its standalone free ad-supported streaming TV channels, broadening the reach of QVC Group’s engaging shopping experiences. Philo subscribers can now enjoy QVC’s iconic “In the Kitchen with David” and HSN’s “Gotta See G with Giuliana Rancic,” featuring premier brands, fresh products, and presentations by celebrities, influencers, and dynamic personalities. This launch aligns with QVC Group’s mission to deliver innovative, entertaining shopping experiences to customers wherever they are.
David Apostolico, SVP and Chief Distribution Officer at QVC Group, expressed enthusiasm about the partnership: “With the launch of QVC and HSN, we are bringing Philo’s viewers two distinct live shopping experiences, each highly entertaining and engaging in its own way, with its own products, programming, and personalities. We look forward to welcoming new and existing customers to QVC and HSN via Philo, while providing yet another way to reach our fans wherever they are shopping.”
Philo, known for its robust lineup of over 70 top-rated channels, offers subscribers live TV streaming, a library of more than 80,000 on-demand titles, unlimited DVR, premium add-ons, multi-device compatibility, and personalized profiles. Additionally, Philo’s standalone free service provides access to over 100 free channels without requiring an account, making it an accessible platform for QVC and HSN’s shoppable content. Viewers can watch Philo on mobile phones, tablets, TVs, and desktops, ensuring flexibility for at-home or on-the-go viewing.
Adam Salmons, Head of Content and Business Development at Philo, highlighted the synergy of the partnership: “As leaders in video commerce, QVC and HSN are natural fits with the entertainment, reality, celebrity-driven, and lifestyle content Philo users already love. We are happy to work with QVC and HSN to bring unique shoppable programming to our platform and viewers for the first time.”
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