Prime Video Scores Big on Cricket with Willow Sports FAST Channel Launch


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Prime Video’s sports portfolio is expanding with the launch of Willow Sports, the Free Ad-Supported Streaming TV (FAST) channel from Willow, and its add-on subscription, Willow.tv. The pair will give fans access to both premium subscription content and free live cricket.

Just in time for the launch, viewers can watch the ICC U19 Women’s T20 World Cup Matches, Including Team USA vs. Pakistan for free on Prime Video. Fans can tune in for a majority of the matches via Willow Sports from January 17 to February 2. The showdown between Team USA and Pakistan will stream live on January 17 at 10:30 PM PT/1:30 AM ET. These matches will stream for free in the “Live TV” section on Prime Video, and other services, including DIRECTV STREAM, Fubo, Plex, and Sling Freestream.

“Cricket is winning over fans across North America, and Willow is fueling this growing passion by offering unmatched access to the sport,” said Todd Myers, COO of Willow. “With our launch of two major offerings—the Willow Sports FAST channel and Willow’s add-on subscription on Prime Video—fans can enjoy even more ways to watch live matches and highlights. The ICC Women’s Under-19 T20 World Cup offers an incredible stage to spotlight rising stars and deliver must-watch moments, like Team USA’s much-anticipated faceoff against Pakistan, to an even broader audience.”

In the U.S., Prime Video customers can unlock comprehensive cricket coverage for $9.99 per month with Willow’s add-on subscription. Live matches, highlights from major cricket boards and tournaments worldwide for an unmatched viewing experience is included with the platform.

You can stream live cricket on Willow on many major devices, including Roku, Fire TV, Apple TV, Google TV, Xbox One, Chromecast, Android TV, and others.

Visit www.willow.tv for more information on Willow or how to access the Willow Sports FAST channel.

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