Each of the categories for the week ending July 4 was won by a different streaming service, putting streamer diversity as the theme for the week. Marvel’s Loki held on to the No. 1 spot in the Original category with 813 million minutes of viewing time across its 4 episodes, down slightly from when it first premiered. Amazon Prime Video’s Bosch saw a resurgence with 490 million minutes clocked, with Netflix’s Lucifer in third place with 450 million.
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Netflix stole the show in terms of acquired titles, leading with Manifest which had the most viewership overall with 1,869 million streaming minutes. The series has a massive fan following that was outraged when the show got the ax after three seasons despite a successful run. Now rumors are circulating that Netflix and NBC may be in talks with WarnerBros TV about possibly renewing the series for a fourth season.
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The Tomorrow War did pretty well for itself on Amazon, pulling in 1,229 minutes of streaming time during its opening week. The Chris Pratt sci-fi movie premiered on Prime Video July 2, so these numbers were reached in just 2 days of being available.
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Nielsen has recently added a “Total” tab to its Top 10 display graphic, making a handy way to see how titles performed overall. Some of the most popular streaming titles for the week held similar demographics’ interests, including Marvel’s Loki on Disney+ and Amazon Prime Video’s The Tomorrow War which both have viewers who are typically males age 35-40. By contrast, Luca, which landed in third place has a general viewership demographic of females age 2-11.
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