Kid-friendly media company Pocket.watch announced today that former Disney VP of Digital Partnerships and Influence Marketing, Danny Spronz, will lead the company’s expanding global presence.
Spronz will be based in Pocket.watch’s new London office and will serve as managing director of EMEA. Spronz will report to Pocket.watch chief revenue officer Stone Newman.
“The rate of demand for children’s programming from the biggest stars and creators loved by generation alpha across EMEA and other western territories shows no signs of slowing down and pocket.watch is uniquely positioned to fill this need,” said Danny Spronz, Managing Director EMEA, pocket.watch. “Pocket.watch has proven time and again to be a trailblazer in the kids’ entertainment space and I am thrilled to be joining the team to help further the company’s success and reach into new territories.”
In addition to the news of the expansion to London, Pocket.watch has also entered into a partnership with Etisalat in the Middle East, to bring the company’s premiere slate of kids programming, to e-Junior, Etisalat’s top UAE kids TV channel through SVOD and Pay TV.
Pocket.watch is a new studio, focused on kid and family friendly entertainment. The company inspires kids to seamlessly move between screen time and playtime and boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world. Programming includes the Ryan’s World, Ryan’s Mystery Playdate, and HobbyKids Adventures franchises.
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