All day you see ads on TVs, but have you ever wondered if those ads could help you pay for your TV? Now Pluto TV’s co-founder Ilya Pozin is building a company that will make TVs free by bundling ads directly into the TV. To help get this started, Telly, the company run by Mr. Pozin, is going to give away 500,000 TVs.
This idea is not new to Amazon, Roku, and others as they have for some time now sold devices at or below costs if you agree to let them show ads on their device. This new company called Telly will give you the TV in exchange for showing ads on the TV.
“We know where you live, what your income bracket is—obviously it’s all anonymized—but we know what car you’re driving. We know when your lease is up. We know where you shop. We know what your favorite sports teams are, et cetera,” Pozin says. This information will allow advertisers to target ads directly to you as you watch TV not just during commercial breaks. Telly will also detect what you are watching and show content on the second screen related to what you are watching.
To do this, the Telly will be an all-in-one device that will include a decently-sized TV, a soundbar, and a second smaller screen.
The second screen will be the real key point here. IT will be about the right of a phone and stretch across the width of the TV. This screen will show ads as you watch TV, allowing you to enjoy the TV for free, thanks to the ads playing on the second screen.
Not only will the second screen show ads, but you will also see local weather, news, sports scores, and more, much like the tickers at the bottom of ESPN.
To signup you will need to fill out a survey handing over personal information. Telly will use this information to help decide who will get these TVs.
Roku reportedly makes about $40 per year per user from its ads and subscriptions. If Telly is able to show even more ads thanks to the second screen, it is very possible it can drive that rate up even more. It is reported that a 4K TV will reportedly last ten years. So that is a lot of time for Telly to be able to show you ads in your living room.
Telly also says you can leave the second screen running even when the main TV is off. This will allow it to reportedly become the hub of your house.
Would you accept a free TV if it came with a second screen to show ads? If so you can sign up for the waitlist HERE.