Pluto TV announced this week that it will air its first-ever Super Bowl commercial during this year’s game. This follows Tubi’s great success last year with its commercial during the FOX 2023 Super Bowl.
Not only will Pluto TV air a commercial during the Super Bowl, but it will also host special in-person events on-the-ground in Las Vegas.
Pluto TV says the commercial “takes viewers somewhere between Idaho and a dream, where lies Pluto TV Country, a place where the best couch potatoes in the world are raised on the finest content from Pluto TV—content that’s abundant, free and easy.”
“At some point over the past decade, the world of television became undeniably crowded and complicated, making audiences yearn for simpler days. Super Bowl LVIII offers an ideal opportunity to connect with viewers seeking that easy and comforting essence of television, a return to TV the way it should be,” said Valerie Kaplan, Global SVP, Head of Consumer Marketing, Pluto TV. “We’re excited to share our brand story with fans nationwide, using our authentic voice, irreverent sense of humor, and an unforgettable crop of couch potatoes who love TV as much as we, at Pluto, do.”
“We are thrilled for Pluto TV’s Super Bowl close-up with a memorable, relatable and entertaining metaphor that leverages Pluto TV’s premium programming in an unexpected way,” said Terry Minogue, EVP Creative Marketing, Paramount Streaming. “The Super Bowl is the biggest day of the year in advertising, and we seized the opportunity by generating creative that is brand forward and easily accessible, just like Pluto TV.”
Pluto TV will turn 10 years old later this year, and to celebrate Pluto TV also launched a new logo to help it stand out as it moves into 2024.