Pluto TV, Tubi, Plex, Freevee, & More Are Growing & Are Better Than Ever





Image of the Pluto TV logo.

The growth of free ad-supported streaming services has made it the fastest-growing sector in cord cutting. Now according to a new report from Horowitz, 25% of all streaming is now done on a free ad-supported streaming service.

According to the report, the average American uses 2.6 free streaming services like Pluto TV, Tubi, The Roku Channel, Crackle, Redbox, and more. In total, 1 in 4 hours of streaming is now done through free ad-supported streaming services.

Increasingly cord cutters are looking for cheaper ways to watch content, and free ad-supported streaming services have become that go-to service. Many cord cutters have reported using free services to help cut back on the number of paid streaming services they subscribe to.

With free ad-supported streaming services offering hundreds of live channels and thousands of on-demand programs, it is easy to see why they are becoming so popular. Not only do they offer vast catalogs of programs the quality of the content has gone up in recent years. This new high-quality content has helped these services grow their market share.

Recently media companies have been using free services to promote paid options. Paramount often puts older seasons of Paramount+ programs on Pluto TV in hopes of getting Americans to subscribe to Paramount+ to watch the newer seasons.

Warner Bros. Discovery is also reportedly considering launching a free ad-supported streaming service called WBTV. It is expected that they will also use their free ad-supported service to push subscribers to Max.

With 25% of all streaming now done on ad-supported streaming services, it is easy to understand why so many companies are investing in free content. Even getting a small piece of that market could result in big returns on their investment.

Recently we have seen several large media companies like Plex and even Sling TV jump into ad-supported streaming. With the growth in this market they are likely not the last to do so.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.