Yesterday Viacom and CBS merged once again into a single company. With this merger, it brings Pluto TV into the CBS family. Many have wondered what this means for the future of Pluto TV. Now Pluto TV has tweeted support for the merger and how it will help them accelerate their mission to entertain the planet.
Here is the tweet about the Viacom and CBS merger Pluto TV posted this morning:
Today we are excited to celebrate the union of two major media powerhouses – VIACOM and CBS. As a part of the newly established @ViacomCBS media empire, Pluto TV has now jumped light years ahead, accelerating our mission to entertain the planet. #viacomcbs pic.twitter.com/aLi6MuCESH
— Pluto TV (@PlutoTV) December 5, 2019
Many have worried that Pluto TV would become a paid service under Viacom. But have no fear, even Viacom’s CEO has made it clear that even after Viacom takes ownership of CBS All Access, Pluto TV will stay free.
“Now that we can bring them together, we can bring people in through the free service and some will only stay in free. Others we will have the opportunity to upsell them to the pay product. We can return them to the free eco-system if they decide to pause and re-market to them when their situation changes. We think that is a powerful idea,” said Viacom’s CEO Bob Bakish at the Goldman Sachs’ Communacopia Investor Conference earlier this year.
It sounds like Pluto TV is going to be utilized by driving paid subscribers to CBS All Access. It makes sense that Viacom CBS would put a taste of early seasons of popular shows for viewers to watch for free on Pluto TV, then require a CBS All Access subscription if you want to watch more.
Viacom has already been using Pluto TV to try and get viewers to see new Viacom movies. Recently a 24/7 Dora the Explorer channel launched in time to promote the new Dora the Explorer movie. Viacom is also using Pluto TV to promote the new James Bond movie launching next year with a 24/7 007 channel. The question now is now that the merger is complete how long will it be until this vision of CBS content on Pluto TV becomes a reality.
The good news is if you enjoy Pluto TV it’s not going anywhere. The only question now is what CBS content will be coming to the free streaming services. We will have to wait and see.