Today at the UBS Global TMT Conference, ViacomCBS President and CEO Bob Bakish opened up about his plans for its free streaming service Pluto TV in a post-CBS and Viacom merger world. During the talk, Bob Bakish announced that Pluto TV now has 175 partners that have added their content to Pluto TV. This includes partnerships with Discovery, CNN, BBC, and more to bring their content to Pluto TV. Only one of these content partners is Viacom, meaning 174 of the partners provide content not owned by Viacom who bought Pluto TV earlier this year.
This all comes as Pluto TV recently hit 240 free channels. Now you will find channels like Pluto TV 007, MTV Pluto TV, Buzzr, CNN, CBSN, Sky News, Court TV, Cake Boss, Comedy Central Pluto TV, and more.
Pluto TV users are spending even more time on the platform than ever before according to ViacomCBS’s CEO and President Bob Bakish. Accord to statements at the UBS Global TMT Conference, Pluto TV is seeing their time spent on the app grow far faster than the number of new users.
This growth in viewers’ time spent on Pluto TV will likely attract even more content partners. Viacom had previously announced that content partners add content to Pluto TV on an ad revenue split. Meaning Viacom does not have to pay upfront for the content and it makes money very similar to how YouTube does. This means content owners like CNN and Discovery can add content to Pluto TV, and if people watch it they get paid. This growth in viewing time will likely attract even more content providers who want to cash in on their older content they own the rights to.
Does it surprise you that Pluto TV now has 175 content providers? leave us a comment and let us know.
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