Recently it was reported that Warner Bros. Discovery and Paramount are in the early stages of merger talks. Last week the respective CEOs spent hours talking over what a merger like this would look like.
We learned that Paramount+ and Max would possibly merge. CBS Sports and Warner Bros. Discovery sports would also merge.
With all this, there is one clear winner resulting from this merger: Pluto TV.
Right now, Paramount has one thing that Warner Bros. Discovery doesn’t (but is reportedly working on). A free ad-supported streaming service. A merger with Paramount would likely result in Pluto TV being the new home for a huge catalog of movies and TV shows from Warner Bros. Discovery.
Bringing these two companies together would offer a massive amount of content on Pluto TV that competitors like Tubi, The Roku Channel, and Freevee could not match.
If the new company would follow the current Pluto TV strategy, it would likely mean exclusive content from Max, including full seasons of Max originals would come to Pluto TV to promote Max.
Paramount currently uses Pluto TV not only to generate ad revenue but also to promote Paramount+ to drive subscriptions. To do this, Paramount often puts full seasons or first episodes of a new season on Pluto TV to attract potential paying customers to Paramount+.
For all the winners out there from this potential merger, Pluto TV may be the biggest and may be one of the services Warner Bros. Discovery is most interested in.