Today Paramount announced that Pluto TV is expanding into Australia. To start with Pluto TV will launch more than 50 free channels within a dedicated branded area on the digital platform 10 Play. Pluto TV’s Australia launch on the 10 Play platform will happen on August 31st, 2023.
At launch, Pluto TV’s channels will include SOUTH PARK, MTV, and Nickelodeon channels, such as MTV REALITY, MTV THE SHORES, NICK CLASSICS, and NICK TOONS, along with legendary titles such as I LOVE LUCY, HAPPY DAYS, DYNASTY, and more.
“These 50 Pluto TV channels represent our first step to engage with Australian audiences and we are happy to mark this milestone by partnering with 10 Play, demonstrating once more the strength of our Paramount ecosystem. As pioneers in the FAST industry, we are bringing a new and unique user experience through curated channels dedicated to this market. Our mix of local and international content which matches the needs of our local audiences is what makes Pluto TV so valuable for viewers, clients, and partners across the world.” Said Olivier Jollet, Executive Vice President and International General Manager for Pluto TV.
“We’re excited to give our consumers a sneak peek of the ultimate lean-back experience provided by Pluto TV. We cannot wait to offer to our Australian viewers dedicated and curated content for every generation and taste featuring cult classics and global smash hit TV series to entertain devotees and lure new fans.” Said Jarrod Villani, Executive Vice President, Chief Operating and Commercial Officer and Regional Lead, Paramount Australia & New Zealand (ANZ). “This announcement builds on 10 Play’s success in 2023 – the biggest year ever for the platform with minutes viewed up 21% on 2022. It gives 10 Play a unique and strong point of difference in the Australian market that will build on nearly a decade of insights gathered from delivering alternate viewing experiences.”
Pluto TV says these first 50 channels will just be the start and more content and channels will be announced closer to the launch date.