Calling all Pokémon trainers! WildBrain, a global leader in children’s entertainment, is teaming up with Pluto TV to launch the first-ever single-IP Pokémon free channel. Starting October 22nd, fans can tune in to Pluto TV for a free, curated stream of episodes spanning 22 seasons of the beloved animated series.
This landmark launch follows WildBrain’s recent agreement with The Pokémon Company International, granting WildBrain exclusive distribution rights for the Pokémon FAST channel and the ability to sell advertising inventory through its Media Solutions team.
“This partnership with Pluto TV marks a milestone as we launch the first-ever single-IP FAST channel for the iconic Pokémon brand,” says Lara Ilie, VP of AVOD and FAST at WildBrain. “FAST presents an ideal opportunity to grow audiences for brands like Pokémon—ones with deep content libraries that are loved by kids and families around the world.”
But that’s not all! Pluto TV is also adding two new free channels featuring other popular WildBrain brands. Strawberry Shortcake & Friends will showcase beloved characters like Strawberry Shortcake, Rainbow Ruby, and Madeline. Go Go Gadget! will feature a collection of classic cartoons, including Inspector Gadget, Ripley’s Believe It or Not!, Archie, Sonic the Hedgehog, and Super Mario Brothers.
Kevin Sullivan, VP of Content Partnerships at Pluto TV, expressed excitement about the collaboration, stating, “This collaboration not only expands our family-friendly content but also allows parents to introduce their childhood favorites to a new generation.”
With these new additions, Pluto TV solidifies its position as a leading destination for free, family-friendly entertainment, offering a diverse range of content that caters to viewers of all ages.
WildBrain has emerged as a major player in the FAST channel space, with nearly 150 channels launched worldwide. The company’s expertise in leveraging FAST channels to engage audiences and grow brands makes it a valuable partner for content creators and distributors.
This partnership between WildBrain and Pluto TV marks a significant development in the rapidly evolving world of free ad-supported streaming television. By bringing iconic brands like Pokémon, Strawberry Shortcake, and Inspector Gadget to Pluto TV, WildBrain is ensuring that these beloved characters continue to entertain and engage audiences for generations to come.