Pluto TV has introduced a new logo as part of a campaign that will begin in the first quarter of this year. This is Pluto TV’s first appearance at CES in Las Vegas since being acquired by Viacom CBS.
Pluto has a space at CES in the C-Space for media and advertising, with the new branding on display. Executives from all areas of Pluto are in Las Vegas to host meetings.
Deadline was the first to share the news of Pluto’s new look, noting that the new campaign “will combine business and consumer platforms, including outdoor advertising and digital and social marketing.”
Pluto TV was acquired by Viacom in January, before the Viacom merger with CBS, for $340 million. Since then, the free streaming service has increased monthly active viewership by 70%. Viacom reported that 3, 500 brands advertised with Pluto in September 2019, making it the most profitable month for the service.
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