This week Pluto TV announced that they are partnering with audience intelligence and data-management company Tru Optik. With this partnership, Tru Optik will help Pluto TV offer better targeting, validation, and measurement to their ad partners.
“By leveraging Tru Optik’s household graph, we will provide every brand partner with an unparalleled targeting, measurement and validation offering,” states Rich Calacci, chief revenue officer, Pluto TV. “As the leading ad-supported streaming service, Pluto TV has received unprecedented demand from national advertisers striving to reach cord cutters and cord shavers. As a result of this alliance, our entire viewable inventory has increased in value and effectiveness at reaching specific audiences via data-led direct sales efforts and, at the same time, Tru Optik’s household-level targeting options will seek to reduce duplication and increase yield for all of our programmatic sales channels.”
“Pluto TV is one the largest and fastest growing OTT publishers. We look forward to strengthening their advertising capabilities and leveraging the full power of CTV through the integration of our data DMP and CAV solutions,” said Frans Vermeulen, COO at Tru Optik. “Tru Optik was founded with the belief that OTT and CTV would rapidly proliferate. Given that Pluto TV is also a ‘Connected TV-first’ publisher, our respective solutions are perfectly aligned, and we look forward to powering its advertising business as Pluto captures a significant piece of a market that is set to reach $20.1B by 2020.”
One of the biggest complaints about free streaming services is poor ad quality. Pluto TV is hoping by partnering with Tru Optik they can attract even better ads to their platform.
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