“Our viewers love real-time content and they also love Cheddar. As one of our more popular channels, they watch Cheddar for an average of 35 minutes a day,” said Tom Ryan, CEO of Pluto TV. “Together with Cheddar, we are now providing digital first content, which is live and immediately updates millions of viewers about the world around them.”
“Pluto TV is huge. The many millions of people already watching Pluto TV can now tune in for an extra hour of live business news. We’ve had a Cheddar channel on Pluto TV for a few months, and it is one of our platforms with the highest engagement. We wanted to do something special in the 7am hour for our fans that look to Pluto TV to start their days on the West Coast. We are glad to do more with this great partner,” said Jon Steinberg, CEO of Cheddar.
Cheddar’s channel on Pluto TV launched in January. In addition to the new hour of programming, it includes a live hour of the Opening Bell show (9-10am ET) and live hour of the Between Bells show (12-1pm ET). Also Cheddar’s program, which consists of interviews with financial and technology leaders, is available on Cheddar’s channel, News 24/7, Business News 24/7, and The Feed.
This exclusive live hour of Cheddar programming is available on Pluto TV in the living room (Amazon’s Fire TV, Roku, Android TV, Chromecast, Smart TVs including Vizio, Hisense, and Sony, as well as gaming consoles including PlayStation), on the go (apps for iOS, Android and Amazon) and at your fingertips on PC and Mac, or on the web at www.Pluto.TV
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