As the holiday season approaches, Pluto TV said it will launch the second annual Ads for Change Initiative, as well as its Season’s Greetings content category.
Ads for Change enables humanitarian groups like UNICEF USA, No Kid Hungry, and the United Nations World Food Programme to advertise on Pluto TV for free. The streamer said it’s donating $10 million in ad inventory internationally to help amplify the organizations’ goals to end hunger.
“As a [free ad-supported TV] platform, ad revenue is core to Pluto TV’s business model and this program has provided a meaningful path to use its most valuable resource and broad global reach to shine a light on important issues and the incredible organizations who are working tirelessly worldwide,” Pluto TV said in a statement.
The streaming service’s Seasons Greetings category features channels like Cine navideño, Crackling Fireplace, Festive Fireplace, Hallmark Movies & More, Holiday Lights, Holiday Movie Favorites By Lifetime, Home for the Holidays, Pluto TV Christmas, and Vevo Holiday.
The category’s November lineup includes titles like Planes, Trains & Automobiles, An Old Fashioned Thanksgiving, Thanksgiving with the Carters, Bad Santa, Last Holiday, Everybody’s Fine, A Christmas Festival of Ice, A Nutcracker for Christmas, and Hitched for the Holidays.
In addition, Pluto TV said it also plans to feature marathons and other special programs on its other channels for free.