Plex Acquires Watchup to Add News to Their Media Service




Today Plex made its first acquisition, with a deal to bring in the news video service Watchup.

Watchup will bring Plex access to news from 170 news sources, like CNN, Bloomberg, CBS Interactive, PBS, Vox, Euronews, Hearst Television, Fox News, WSJ, Sky News, Washington Post, Financial Times, Fusion and others, including local sources thanks to deals with broadcast affiliates.

Plex users will be able to customize their newscasts to their own interests by selecting those topics they care about. Users can train the service further by liking or disliking the reports as they’re viewed, like a Pandora for news. This personalization technology, now owned by Plex, will be used for other content in the future, says Keith Valory, Plex CEO.

“There are a number of other content categories we’re looking at,” he noted. “The key decision criteria for us on that is to what extent do we think it helps round out a cord cutter’s needs?”

“It could be things like kids’ content, documentaries and podcasts – those are the things that haven’t been done well in the top 15 apps, and we think there’s an opportunity where we can solve that,” said Valory.

Terms of the deal were not disclosed, but Watchup had raised $4.3 million from its investors.

Source: Tech Crunch

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