Philo CEO Says Bundling is the Future of Streaming Services




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philo tv logo

philo tv logoIn an interview with CNBC, Andrew McCollum, CEO of Philo, shares his thoughts on traditional cable TV structures and the future of streaming services as competition heats up.

“We’re in a golden age of television. The content is as good as it’s ever been,” McCollum says. But traditional cable TV packages aren’t giving viewers the content they want, at the price points they want.

What’s wrong with current traditional TV? Price, packaging, and product. Philo is working on addressing each of those, McCollum said. Providing only a select set of channels for a low price is how Philo is offering a different way for viewers to watch TV, he explains.

When asked about new competition entering the streaming scene, McCollum agrees that there is a limit to the number of services viewers will want to subscribe to. “Over time, you’ll see a trend toward more bundling,” he says, as prices for streaming services scroll across the screen.

Bundling could be the solution for both customers and content providers, he continues, but only if companies are doing it in a way that makes sense. That means offering content that makes sense to bundle together and if that content comes with a reasonable price tag.

You can watch the full interview with CNBC and Philo CEO Andrew McCollum HERE.

Would you like to see more streaming services offer bundle deals? Do you think streaming services will team up to offering smart and affordable options for viewers? We’d love to hear your thoughts. Let us know in the comments below.

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