Peacock Will Use USA to Promote Its Original Show, ‘Killing It’ Hoping More Cable TV Subscribers Will Join


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Peacock is building up hype for the second season premiere of its critically acclaimed comedy series Killing It by allowing folks to catch up with season one in a surprising number of places.  

Killing It will stream in a limited capacity on YouTube, TikTok, and USA Network.

The move to use USA Network, a cable channel, to promote a show on the Peacock is ironic, given the attention and focus streaming has as the future of viewing in a cord-cutting world. But Peacock could use all the help it can get. Despite doubling its users to 24 million in the second quarter, it continues to lose money due to higher programming costs.  

Killing It is a Peacock original series starring Craig Robinson, Claudia O’Doherty, Rell Battle, Scott MacArthur, Stephanie Nogueras, Wyatt Walter, and Jet Miller. The comedy series blends themes of class, capitalism, and a man attempting to fulfill his own American Dream of becoming a successful entrepreneur. But first, he has to kill a few snakes, literally. The New York Times named Killing It “one of the best TV shows of 2022.” 

Starting today, subscribers can watch the entire first season of Killing It on Peacock. TikTok will only stream the first episode, while YouTube members can view the series’ first three episodes. USA Networks will air the first two episodes tonight at 11:00 p.m. ET and 8:00 p.m. PT. 

The second season of Killing It premieres on August 17. Check out the trailer for season two here.

You’ll only be able to watch the first episode and a few select others without signing up for a Peacock account. A Peacock Premium account costs $5.99 a month and offers over 80,000 hours of popular series, movies, sports, news, and original series. The Premium Plus plan lets you watch without ads and access your local NBC Channel live. You can also download titles to watch offline to catch up with Killing It on mobile devices.

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