Peacock Will Air An NFL Game With No Commercials In The 4th & Will Reduce The Total Commercial Breaks By 40%





Today, NBCUniversal announced that this week’s Peacock exclusive NFL game will air no commercials in the 4th quarter of the Bills vs Chargers game. This will be a 40% reduction in the standard commercials on an NFL game. Overall, during the game, Peacock says they will reduce commercial breaks by 40%.

“We are proud to work with our partners at the NFL to present this first-of-its kind experience,” said NBC Sports President Rick Cordella. “NBC Sports’ best-in-class NFL production, Peacock’s fan-friendly viewer experience, and this innovative advertising model will allow NFL fans an exciting new way to watch the game’s conclusion.”

Here is how Peacock describes what they will do during the 4th quarter of the game:

  • COMMERCIAL-FREE FOURTH-QUARTER INTRO: At the top of the fourth quarter, the broadcast will feature a branded moment to acknowledge the first-ever NFL commercial-free experience. From this moment on, there will be no commercials throughout the fourth quarter.
  • CONTENT TAKEOVERS: In lieu of fourth-quarter commercial time, the broadcast will feature special content takeovers and game features, seamlessly integrating relevant booth and studio updates and analysis.

In January, Peacock will also air the first-ever exclusive live streamed NFL Playoff game. With this game Peacock will air an NFL Wild Card Playoff in primetime on Saturday, Jan. 13, 2024. With the two Saturday NFL Wild Card games and a Sunday primetime NFL Wild Card game (on NBC and Peacock), NBCUniversal will be the first media company to present three NFL Playoff games in a single weekend (January 2024).

This all comes as fans of the NFL and sports overall have been making it clear they are unhappy with the amount of commercials. Now Peacock seems to be looking for ways to address these concerns.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.