Peacock, NBCUniversal’s streaming service, will shutter operations in the United Kingdom on, according to Cord Busters.
As of January 9, 2024, the app on Sky TV devices will shut down, and content on NOW that’s marked as “scheduled,” will be removed. Some of Peacock’s shows will find homes on other Sky channels or transition to the Hayu app, according to the report.
Peacock launched in the United Kingdom via Comcast’s Sky TV and its streaming service NOW in 2021 but struggled to compete with other established streaming services.
The service failed to see the same success as its U.S. counterpart for several reasons, according to the report.
Instead of being an independent streamer like its U.S. counterpart, Peacock’s catalog in the United Kingdom was integrated within Sky and NOW, which limited viewers who might’ve subscribed outside of Sky and NOW. But even Sky and NOW subscribers could only watch with ads unless they had a NOW Boost subscription.
The platform’s catalog of movies and shows was also found lacking, according to the report. While Peacock in the United Kingdom’s catalog was smaller, it was also rarely refreshed. In addition, Cord Busters said new Peacock shows would often launch on other Sky channels like Sky Max.
Peacock wasn’t immediately available for comment.