Peacock is Now Free to All Instacart+ Members





Today, NBCUniversal and Instacart announced a deal to offer Peacock for free to all Instacart+ members. Anyone who pays for Instacart+ in the United States will now get free Peacock Premium.

“Instacart+ helps deliver all of the snacks and beverages a Peacock viewer needs for a must-see TV night,” said Heather Rivera, Vice President, Strategy, Partnerships, and Corporate Development, Instacart. “We’re excited to marry the convenience of shopping with Instacart with Peacock’s unparalleled content offerings. An hour saved on a trip to the store means an hour more of fan-favorite shows from Peacock.”

“Peacock and Instacart are both fast-growing brands that aim to deliver a great experience and exceptional value to our customers,” said Annie Luo, Executive Vice President, Head of Global Partnerships and Strategic Development, Peacock. “With TV viewing and grocery delivery at their peak during the holiday season, it’s the perfect time to launch this partnership and lean into big moments across NBCUniversal.”

Instacart+ is available for a flat standard fee of $99/year or $9.99/month, and members enjoy unlimited free delivery on orders over $35 in as fast an hour, lower service fees, 5% credit back on eligible pickup orders, and the ability to create shared family accounts. Peacock Premium on its own is $5.99. For anyone who likes to get their groceries delivered, Instacart+ is a great way to also get free movies and TV shows along with live sports and live news.

Here is how Instacart+ members can activate their free Peacock Premium:

  1. Log in to your Instacart account in the app.
  2. Select the 3 horizontal lines in the upper left corner.
    • If you don’t see the 3 horizontal lines in the app, tap Account at the bottom of your screen.
  3. Select Your Instacart+ Membership.
  4. Under Unlock special offers, select Activate under the Peacock offer.
  5. Select Activate Peacock now.
  6. You’ll then redirect to Peacock’s website where you can sign in or create an account to activate your benefit.

You don’t need to use the same email address associated with your Instacart account when signing up for Peacock.

This offer helps Instacart+ stand out as Walmart+ offers Paramount+ free as Walmart and Instacart+ fight for your subscription.

Correction earlier version of this story said that Paramount+ was only free for one month.

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