Today, Dolby and NBCUniversal announced that Peacock will be the first streaming platform to implement the full suite of Dolby picture and sound technology.
In today’s announcement, the two companies shared that Peacock is extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. The streamer is also the first the announce that it will support Dolby Vision 2 and Dolby AC-4, anticipated to launch later this year.
“Peacock is raising the bar for what streaming entertainment can be with Dolby,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering experiences that truly stand apart. With Dolby, Peacock stands as the premier destination for viewers who expect nothing less than exceptional entertainment at home.”
“We deliver the most compelling content with the highest quality experience and unparalleled reliability on Peacock,” said David Bohunek, Senior Vice President of Global Video Engineering at NBCUniversal. “Our partnership with Dolby ensures that whether our subscribers are streaming a thrilling playoff game, the latest Universal blockbuster, or a critically acclaimed Peacock Original, they’re experiencing it exactly as creators intended – with breathtaking picture and immersive sound that brings every moment to life.”
Dolby Vision and Dolby Atmos are already available with select titles on Peacock. Throughout 2026, Peacock will be onboarding more live sports into Dolby Vision and Dolby Atmos experiences, including Sunday Night Football, NBA, and MLB, giving subscribers more vivid visuals and cinematic sound.
Beyond that, Peacock will be adopting the next generation of Dolby innovation – Dolby Vision 2 and Dolby AC-4. Dolby Vision 2 is an upgraded version of Dolby Vision, designed to give viewers an even better viewing experience. The technology will help with resolving “too dark” images and delivering more authentic pictures. Dolby AC-4 will bring crystal clear audio and dialog enhancement features.