Peacock Had More Paid Signups After Getting ‘The Office’ Than it Did at Launch




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After a long run on Netflix, The Office returned home to NBC at the beginning of 2021. The Dunder Mifflin crew now calls Peacock its home, and it appears that fans have followed it over to the new streaming service.

Around the time of The Office‘s arrival, Peacock saw more paying subscribers sign up than it did for its launch back in July 2020. According to data from Antenna, The Office drove 3.9 times more sign-ups to Peacock compared to the average December weekend. In addition, the streamer saw a 9 percentage point uptick in customers choosing the Premium Plus ($9.99/mo) ad-free plan during the first two weeks of January. Maybe viewers were looking for the same kind of uninterrupted viewing they were used to getting when The Office was on Netflix.

Although not as great, Peacock also saw a surge in paid signups during the first weeks after the Premier League launch.

Having The Office at Peacock has also driven up viewership on some of the streamer’s other similar comedies.

“We’re seeing people who are watching The Office on Peacock are watching lots of our other comedies,” NBCUniversal CEO Jeff Shell told analysts. “It’s really driving Parks & Recreation and really driving Brooklyn Nine-Nine, amongst others. It’s kind of an ecosystem.”

While The Office left Netflix for Peacock, it doesn’t seem like subscribers did the same. Instead, Netflix subscribers simply added Peacock to their streaming arsenal or bought The Office in as a TVOD purchase to complement their current Netflix subscription.

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