The new streaming service Peacock was originally slated to launch for Comcast Xfinity X1 and Flex customers tomorrow, and for everyone else July 15. Now, the company is considering a new plan – launching early for a wider audience.
“That’s something we’re certainly evaluating,” said Peacock Chairman Matt Strauss, told reporters in a conference call Tuesday.
Strauss went on to say that Peacock has needed to “pivot” due to COVID-19 and come up with a new strategy that made more sense for the company as well as viewers.
“With the majority of the country at home, demand for news and entertainment is truly at an all-time high,” Strauss said, as reported by Next TV.
He mentioned that with most people spending more time at home, this is an opportunity for Peacock to allow parents to share some of their favorite shows and movies with their kids. Fan favorites like Jurassic Park and E.T. will be in the lineup, along with kid friendly shows including Curious George and Where’s Waldo?
“Viewers are seeking programming that’s comfortable that’s familiar and nostalgic, and families spending a lot more quality time together,” Strauss said. “This provides us unique opportunity to share common experiences, and revisit some of their favorites.
The premium version of Peacock will launch for free for X1 and Flex customers Wednesday. The service is set (for now) to launch nationwide on July 15. The premium version with more content will cost $4.99/month, with a free version also available.
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