Paramount is set to expand the options for its flagship streaming service overseas.
The company on Monday said it plans to introduce its premium plan in Australia, Canada, Brazil, and. Mexico on November 16. The premium tier give users four simultaneous streams and the ability to access high-quality formats like 4K UHD, HDR 10, Dolby Vision and Dolby Atmos. It teased additional markets at a later time.
Paramount+’s advertising tier, meanwhile, will roll out in international markets in 2024, starting with Australia and Canada. Mexico and Brazil will continue to offer the mobile tier, which launched in April.
The expansion of the tiers, which comes after Paramount+ brought the service to 45 countries in a big global expansion last year, is the latest attempt to cater to the different preferences of viewers. The ad-based tier, which is cheaper than the standard service, has been a particularly popular option for streamers looking to hook in users with a lower entry price. The services are keen to build up a larger base of ad users so they can charge more for their commercials.
“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice.” said Marco Nobili, executive vice president and international general manager for Paramount+, in a statement. “Following the launch of the Mobile plan in Mexico and Brazil, the introduction of the Premium and Ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners.”
The premium plan will be available on the Paramount+ App on Apple iOS, Apple tvOS, Amazon Fire, Google, Roku, and Samsung at launch while also on LG, VIDAA/ Hisense, Xbox, and Amazon Prime Video in 2024.
The premium plan will launch in Australia for 13.99 AUD a month and 124.99 AUD annually, in Brazil for 34.90 BRL a month and 309.90 BRL annually, in Canada for 13.99 $CAD a month and 124.99 CAD annually, and in Mexico for 179 MXN monthly and 1,609 MXN annually.