Earlier this year, we learned that Paramount+ would be merging with SHOWTIME. Now we have learned the date for when this merger will happen thanks to Apple.
Here is an email being sent to subscribers of Showtime by Apple:
SHOWTIME is being fully integrated into Paramount+ on or around June 27 — meaning your subscription will include even more hit movies and shows under one service, Paramount+ with SHOWTIME. No action is required to enjoy the expanded benefits of this Apple TV channel.
—The Apple TV Team
We still don’t know exactly how this will affect Paramount+ but for now don’t expect any changes to the standard Parmount+ plans that don’t include Showtime already.
Here is the memo from Tom Ryan, the President and CEO of Streaming at Paramount from when this change was announced:
As we work toward the rollout of “Paramount+ with SHOWTIME,” it is important we are positioned to thoughtfully and consistently shape the conversation in the market around our unique, multiplatform strategy.
To that end, I am thrilled to share that Erin Calhoun, currently Executive Vice President, Communications, SHOWTIME Networks Inc. & Paramount Television Studios, has been appointed to the new role of Executive Vice President, Communications, Paramount Streaming and Cross-Company Publicity.
As some of you know, Erin has been a passionate advocate for Paramount and SHOWTIME, leading the development and execution of strategic communications programs that have elevated and distinguished our original programming and creative capabilities in a crowded landscape. Her deep industry knowledge, strong media relationships, keen instincts and adaptability have made her an essential partner in telling our story to internal and external audiences alike. A seasoned communications veteran, she joined our company in 2017 after prior stints at NBCUniversal and Discovery among others.
In this newly created position, Erin will lead communications for our integrated streaming team, ensuring we are effectively showcasing the momentum and milestones of this incredible enterprise and reinforcing the benefits of our broad, multiplatform offering. As part of this, she will bring together the communications teams from Paramount+, Pluto TV and SHOWTIME to create a united function focused on our powerful streaming story, reporting to me. Erin will also closely collaborate with Chris McCarthy and his team in her role leading communications for Paramount+ with SHOWTIME.
In addition, Erin will also take on oversight of cross-company publicity, with a focus on planning, coordinating and elevating announcements that showcase the success of our global multiplatform strategy. In this capacity, she will report to Justin Dini, Head of Communications, Paramount.
As part of this change, Susan Lundgren is leaving the organization. I’d like to thank Susan for her contributions during her time at the company, where she helped oversee communications efforts for not only CBS All-Access after it launched, but the incredibly successful rebranding and launch of Paramount+ over the last two years. Susan’s work, along with that of the entire streaming communications team, have been integral to making Paramount+ one of the fastest-growing streaming services in the industry.
Please join me in congratulating Erin on her new role.