Paramount+ and Peacock have started talks to merge into a single streaming service, according to a report from The Wall Street Journal.
The report said that Comcast and Paramount recently met to discuss options to possibly merge their respective streaming services into a single offering, among other scenarios that include a joint venture structure. This would bring Paramount’s and NBCUniversal’s content under a single streaming app.
Details are still thin. No pricing, naming, or other details have been decided at this time. And, neither company has made a formal announcement about the talks.
This all comes as Disney, Fox, and Warner Bros. Discovery recently announced plans to launch a joint venture streaming service that will offer access to their sports networks without the need for cable TV.
Now it seems that a large part of Comcast’s and Paramount’s plans to merge their streaming services is not only about making both services profitable but also to fight this new sports joint venture.
With this merged streaming service, Comcast and Paramount could have their own joint venture and take on Disney, Fox, and Warner Bros. Discovery.
For consumers, these two newly joined streaming services could give offer access to most sports that are on TV right now without the need for cable TV or even a streaming service like YouTube TV.
For Comcast, Paramount, Disney, Fox, and Warner Bros. Discovery this new streaming service could mark a massive change in how sports are distributed. They can go directly to consumers in a model that is likely to pull millions of subscribers. This will allow them to keep all the profit from the new service cutting out the middleman.
The question now is what will the new services charge, and what would the limitations be. For now, we will have to wait and see. Increasingly it’s looking like sports have become one of the main reasons behind the move to cut out the middleman of cable TV and streaming services.
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