Paramount is Shutting Down Its Children’s Streaming Service Noggin, After Failing to Sell It





Paramount has been busy consolidating its streaming plans and looking at selling off channels like BET and streaming services like Noggin. Now Variety has confirmed that Paramount will shut down Noggin. This comes as Paramount laid off the entire Noggin staff in its more recent round of layoffs according to Deadline.

Noggin is Paramount’s kids streaming service that costs $7.99 a month and offers access to exclusively kids’ content like “PAW Patrol” and “Peppa Pig” among other shows. The service also included educational games for kids. Now though Paramount will be shutting down Noggin later this year. The service focused on kids between the ages of two and years. At one point the service peaked at 2.5 million subscribers in 2019.

It was reported that Paramount planed to sell Noggin but failed to find a buy. The sale would have let Paramount focus more on Paramount+ as its main subscription streaming service going forward. Paramount also wants to focus more on Pluto TV as its free ad-supported streaming service.

Paramount is also reportedly looking at a sale of BET, VH1, and their related streaming services. Paramount selling BET is likely not the end of its focus on its core audiences, but instead, it will try to focus these viewers over to its Paramount+ streaming service instead of a traditional cable TV channel.

It has been argued for many years that there are too many streaming services. Now it seems that Paramount and others have been finally looking at cutting back on the number of streaming services offered to focus on driving subscribers to one single service. The question now is how many services will shut down as they are slowly merged into a smaller number of services.

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