Paramount has been busy consolidating its streaming plans, and now they may be about to reduce its streaming services again. According to a report from the Wall Street Journal, Paramount is reportedly looking to sell a majority stake in Noggin.
Noggin is Paramount’s kids streaming service that costs $7.99 a month and offers access to exclusively kids’ content like “PAW Patrol” and “Peppa Pig” among other shows.
It is being reported that Paramount plans to use the sale to focus more on Paramount+ as its main subscription streaming service going forward. Paramount also wants to focus more on Pluto TV as its free ad-supported streaming service.
Paramount reportedly wants to keep a partial stake in Noggin at this time. No potential buys are known.
Paramount is also reportedly looking at a sale of BET, VH1, and their related streaming services.
Paramount selling BET is likely not the end of its focus on Black audiences, but instead, it will try to focus these viewers over to its Paramount+ streaming service instead of a traditional cable TV channel.
It has been argued for many years that there are too many streaming services. Now it seems that Paramount and others have been finally looking at cutting back on the number of streaming services offered to focus on driving subscribers to one single service. The question now is how many services will shutdown as they are slowly merged into a smaller number of services.