Any skiers who buy an Ikon Pass starting today will get three months of Paramount+ for free thanks to a deal between Paramount and Alterrra Mountain, which offers the multi-destination season pass.
“This unique and ownable campaign is a great example of how we are leveraging strategic partnerships to grow brand love for Paramount+ and strengthen fandoms with our beloved franchises,” said Domenic DiMeglio, executive vice president and chief marketing officer of Paramount Streaming.
The Ikon Pass gives you unlimited access to ski or snowboard at the resorts like Winter Park and Steamboat in Colorado, Palisades Tahoe in California, and Stratton, Vermont. In total you get access to more than 50 destinations with the Ikon Pass and now Paramount+ to enjoy when you are not on thes slopes. Alterra Mountain, the parent company behind the IKON pass owns 17 mountain destinations in North America and offers access to mountain destinations across the Americas, Europe, Australia, New Zealand and Japan.
“Ikon Pass holders are a unique community, searching for new adventure and experiences,” said Ryan Blanchard, vice president of brand partnerships for Alterra Mountain. “Paramount+ shares our passion for the mountains, adventure and entertainment and represents the premium service we aim to bring to our Ikon Pass holders and destination guests.”
This offer is for the Paramount+ Essential streaming plan for US subscribers and, outside the US, the Paramount+ Standard subscription. If you are an Ikon Pass member, check your email for how to activate this offer.