Today it was announced that Paramount+ is now a partner with Formula 1 racing. With this partnership, Paramount hopes to expand the Paramount+ brand to more sports fans.
As part of the arrangement, Paramount+ content will come to life at F1 events around the world, with Paramount+ hit series, blockbuster movies and beloved characters taking centre stage inside Fan Zone areas. Paramount+’s branding will also be found around the tracks in Miami, Montreal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico City, Sao Paulo and Las Vegas.
“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally,” said Marco Nobili, Executive Vice President and International General Manager of Paramount+ today.
“Becoming an official partner of Formula 1 means bringing the Paramount+ brand and all our characters to life for hundreds of millions of fans worldwide. Through this global deal the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off the grid.”
Increasingly sports has become a major focus for Paramount+ as it tries to find ways to attract new subscribers. Now the F1 deal is just one more example of how Paramount+ is trying to reach out to sports fans.