Paramount+ Gets Deeper Into Sports With New Formula 1 Partnership


By

on

in

,

Today it was announced that Paramount+ is now a partner with Formula 1 racing. With this partnership, Paramount hopes to expand the Paramount+ brand to more sports fans.

As part of the arrangement, Paramount+ content will come to life at F1 events around the world, with Paramount+ hit series, blockbuster movies and beloved characters taking centre stage inside Fan Zone areas. Paramount+’s branding will also be found around the tracks in  Miami, Montreal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico City, Sao Paulo and Las Vegas.

“Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally,” said Marco Nobili, Executive Vice President and International General Manager of Paramount+ today.

“Becoming an official partner of Formula 1 means bringing the Paramount+ brand and all our characters to life for hundreds of millions of fans worldwide. Through this global deal the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off the grid.”

Increasingly sports has become a major focus for Paramount+ as it tries to find ways to attract new subscribers. Now the F1 deal is just one more example of how Paramount+ is trying to reach out to sports fans.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.