Over Half of US Homes Now Subscribe to a Streaming Service

Once again we get a new report that streaming is slowly taking over the world of TV. This week Deloitte published a new survey looking at the growth of streaming.

According to the Deloitte report, 55% of all US households now subscribe to a streaming service. This is up from 49% of US households that subscribed to a streaming service last year.

This comes as TiVo research group released their fourth quarter 2017 findings. What may surprise no one is the fact that most pay-TV subscribers also subscribe to Netflix. What may surprise you is that 79.4% of pay-TV subscribers subscribe to Netflix.

Yet it does not stop there: 38.1% of pay-TV subscribers also subscribe to Amazon and 28.8% subscribe to Hulu.

Clearly cable TV subscribers are finding themselves unable to get all the content they want without also subscribing to a streaming service.

So all of these arguments that try to convince you that cable TV is cheaper ignore one key factor: Cable TV fails to offer the content Americans want, forcing them to subscribe to a streaming service such as Netflix, Hulu, and Amazon.

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