According to the Deloitte report, 55% of all US households now subscribe to a streaming service. This is up from 49% of US households that subscribed to a streaming service last year.
This comes as TiVo research group released their fourth quarter 2017 findings. What may surprise no one is the fact that most pay-TV subscribers also subscribe to Netflix. What may surprise you is that 79.4% of pay-TV subscribers subscribe to Netflix.
Clearly cable TV subscribers are finding themselves unable to get all the content they want without also subscribing to a streaming service.
So all of these arguments that try to convince you that cable TV is cheaper ignore one key factor: Cable TV fails to offer the content Americans want, forcing them to subscribe to a streaming service such as Netflix, Hulu, and Amazon.
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