Cord cutting has been growing quickly and now, according to a new annual report from the Michigan Public Service Commission, there are only 1.29 million households in Michigan that still pay for cable TV.
That works out to be just 31.54% of Michigan households are still paying for cable TV at the end of 2024. Of the more than 4 million Michigan households, 2.799 million do not pay for a cable TV service from Comcast, Spectrum, or similar company.
This comes as the number of Michigan residents who are increasing unhappy with their cable TV service has skyrocketed from 908 in 2018 to 2,183 in 2023.
This follows a larger national trend of Americans ditching cable TV. Nationwide, in 2023, 6.9 million American households canceled cable and satellite TV. Some of the heaviest hit TV companies include Comcast, which lost over 2 million subscribers; Spectrum, which lost over 1 million; DIRECTV, which lost 1.8 million; and DISH, which lost 945,000, according to the Leichtman Research Group.
The question now is at what point will cable TV companies find TV unprofitable and unable to continue as it is. Many smaller cable TV companies have already shut down their TV service switching over to Internet and phone plans.
For now, the question seems to be not if cable TV as we know it will end but when will that change happen.