Been thinking of going back to cable TV? It may surprise you to learn that 9 of the top 10 best TV shows of 2022, according to USA Today, air only on streaming services. Not only that, the only show that did air on cable TV is show is available on Hulu the very next day thanks to them being on ABC.
Here are USA Today’s Top 10 Shows of 2022:
- Andor – Disney+
- Reservation Dogs – Hulu
- The White Lotos – HBO Max
- For All Mankind – Apple TV+
- Abbott Elementary – ABC
- Heartstopper – Netflix
- Pachinko – Apple TV+
- The Bear – Hulu
- Starstruck – HBO Max
- Bluey – Disney+
Increasingly cable TV is becoming dominated by live programming like sports and news. Fox News now has the most watched non-sports programing with its talk show, The Five.
Sports is now one of the most desirable programs for broadcasters. Increasingly it is one of the new programs people watch live. Meaning they are not skipping over the ads allowing for premium prices on ads.
Creators have also started to move away from the traditional limitations of broadcast TV. Not that long ago, having your show on ABC, CBS, FOX, or NBC was the highest achievement for a creator. Now creators have been looking at streaming as a way to break free from the limitations of broadcast TV.
With online streaming services, creators can have longer shows, cover riskier topics, and explore ideas that broadcast TV would have never touched.
This raises an ever-growing issue for broadcasts and cable TV networks. Increasingly sports fans and an even smaller number of news fanatics are all that are subscribing to cable TV. Now though, direct-to-consumer options for sports are becoming more popular. Major League Soccer in the US now has a subscription service that will give you every match for less than $100 a season.
Even as cord cutting has continued to grow, we have seen a growing number of cord cutters skipping expensive live TV streaming services. Instead, cord cutters are increasingly going for far cheaper on-demand-only services like Disney+, Hulu, Paramount+, and HBO Max to name a few.